TV Promo and Channel Packaging Voice Over

Promos are the sharpest work in broadcast. A few seconds have to make a viewer stay for the show. Gulab Hussain is the voice behind promos and packages at national news channels, and brings that tempo to channels, OTT platforms and production houses.

What a promo read needs

Pace and punch: a hook in the first beat, the show name and time landing cleanly, and a tone that fits the content, from urgent for breaking and debate shows to grand for special events and lighter for entertainment. Gulab times the read to your cut and delivers alternates so the promo team can choose.

Promo work he records

• News show promos, debate and prime-time teasers.
• Special-event and election coverage packaging.
• Show openers, bumpers and channel IDs.
• OTT and digital teasers and trailers.

Why news-channel experience matters

Promo scripts change late and the deadline is the broadcast. A voice used to that rhythm saves your team time and retakes. See the clients and credits page for broadcasts published by the channels.

Related: news voice over, TV commercials and the media and OTT page.

How promo sessions run

Promos arrive as a cut with a script of a few lines. Gulab records several reads of each line with different weight, pace and emphasis, and sends them as separate takes so the promo producer can choose. Show name, channel and time lines are recorded as separate clips for easy re-use across versions.

Typical specs

• 10, 15, 20 and 30 second versions recorded in one session.
• Timecoded delivery files if you give a reference cut.
• Quick re-records for last-minute changes of time or date.

Writing a better promo script

• Open with the strongest line, not the show name.
• Keep one idea per promo. Two ideas are one too many.
• Put the time and date in the last three seconds, where they are remembered.

Get a quote

Send the script, language, where it will run and your deadline. Request a quote, hear the demos, or see how pricing works.