TV Commercial Voice Over Artist

A thirty-second ad has no room for a loose read. Gulab Hussain brings the timing, warmth and clarity built over seven years at national news channels to TV commercials, digital video ads and cinema spots in Hindi, English, Hinglish or Urdu.

What a commercial read needs

Every second is paid for, so the read has to hit the seconds exactly without sounding rushed. It also has to smile without sounding fake, carry the product name clearly, and land the call to action. Gulab reads to the stopwatch, marks the beats with you before recording, and keeps energy consistent across takes so your editor has choices that match.

Styles he records

• Premium and energetic: auto, electronics, lifestyle and launch films.
• Warm and family: FMCG, food, insurance, healthcare and festive campaigns.
• Trustworthy and authoritative: banking, fintech, real estate and government campaigns.
• Conversational and modern: D2C brands and app ads, often in Hinglish.

Who books this service

Ad agencies, production houses, brand teams and creative directors producing TV commercials, OTT and digital video ads, cinema spots and retail films. Related work: radio ads and TV promos.

How to prepare

• Send the final script with the seconds you need, and the cut-downs.
• Share a reference ad if you have one. It saves a round of revisions.
• List brand and product names with the pronunciation you want.

A worked example: a 30-second brief

Say the script is 70 words for a 30-second TV ad. At a commercial pace that is already tight, so the first conversation is about trimming: a line of 14 words that lands in 5 seconds is fine, but the product name plus the offer plus the tagline in the last 4 seconds is not. Gulab reads the script to a stopwatch, flags lines that rush, and suggests cuts before recording, not after.

Technical delivery

• WAV masters, usually 48 kHz, 24-bit for broadcast and video, with the loudness target you give.
• Dry (unprocessed) takes on request for your sound designer.
• Separate files for each cut-down and each alternate read.

Common mistakes to avoid

• Sending a script with no seconds target, then asking for it to be “a bit faster”.
• Changing the tagline after the session. Lock the legal and tagline lines before recording.
• Asking for “energetic” and “calm” in the same brief without saying which line is which.

Get a quote

Send the script, language, where it will run and your deadline. Request a quote, hear the demos, or see how pricing works.